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Mac users steered to pricier hotels

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So if you’re a Mac user to get the more expensive hotels. Very smart. I am honored to be perceived as the more affluent.

On Orbitz, Mac Users Steered to Pricier Hotels

Orbitz Worldwide Inc. has found that people who use Apple Inc.’s Mac computers spend as much as 30% more a night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see.

The Orbitz effort, which is in its early stages, demonstrates how tracking people’s online activities can use even seemingly innocuous information—in this case, the fact that customers are visiting Orbitz.com from a Mac—to start predicting their tastes and spending habits.

This is one site I will avoid shopping. Sorry, I’m a bloody cheapskate.


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